Cabela’s Paints the Town Pink

By Paige Baxter | May 17th, 2016

At first glance, Richmond’s new Cabela’s, which opened in Short Pump this spring, may seem to be a haven for manly hobbies. Upon a closer look, however, you see that the nationally-based outfitter is adding a splash of pink to its shelves.


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Taking one step into this 97,500-square-foot store is to be surrounded by the sight of outdoor sporting gear, products that seem right at home in the wide-open, rustic, log-and-stone-construction building. At first glance, Richmond’s new Cabela’s, which opened in Short Pump this spring, may seem to be a haven for manly hobbies. Upon a closer look, however, you see that the nationally-based outfitter is adding a splash of pink to its shelves.

As you wander the aisles, you find products for hunting, fishing, camping and other outdoor pursuits. Your eyes light up when you see products you’re familiar with, but others make you feel a bit intimidated. “Sure, fly-fishing and bow-fishing seem intriguing,” you may think, “but I have no clue how to get started.”

Cabela’s has you covered – in addition to merchandise, the business offers classes and programs for beginners and those wanting to better tune their skills. Though all topics may appeal to both men and women, such as gun safety courses, the store’s Richmond location is adding more in-store outdoors-focused classes for women, led by women. Victoria Snoddy, the location’s retail marketing manager, said this is part of the company’s national effort to cater more to its female customers.

“We think it is important to provide [women] the same level of education and opportunity to hone their skills as their male counterparts,” Snoddy said.

Currently, the store offers female-only firearm safety classes where women can receive their concealed carry permit. The next in-store course is July 10, 2016.

On June 21, 2016, fathers can take their daughters to “Refuse to Be a Victim.” Certified instructor Dee Dee Van Buren will guide each family in creating a safety plan tailored for their needs, covering school, home and dorm safety, recreational activities and bullying.

This summer, Cabela’s will offer classes for women to learn bowfishing, cooking for camping and seasonal seminars on topics such as freshwater and saltwater fishing. This fall, they plan to hold demonstrations of the store’s line of female camouflage clothing (Outfither) for hunting. Previous women-focused classes include the Ladies Day Out events centered on Mother’s Day.

Throughout the year, store shelves stock products

tailored with a feminine touch – clothing in ladies’ sizes and styles, including sweaters and pants, shorts and shirts, swimwear and activewear, hunting and fishing wear, plus accessories – like concealed carry totes.

Oh, and the fudge made fresh daily and bargain cave are always winners for women!

Cabelas opened its second Virginia location in the West Broad Marketplace near Interstate 64 in early April. The branch features a boat shop, shooting gallery, bait shop, wildlife and land management products, general store, aquarium and more.

For more information, visit Cabelas website, call 804-340-7300 – or just stop by and hunt for your next outdoor hobby.

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