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Karen Chase Lecture on How to Build Engaging Author Brands


  • April 27, 2019 | 2:00 pm

More than anything authors need readers. Preferably the right readers who crave that genre, and then want to stay engaged beyond the first book. With real-world examples, and through direct audience participation, we’ll cover:
Why authors need a unique (non-book) specific brand/tools
Which tools (website, social media, etc.) are necessary
Identifying readers/target audience
Smart ways to promote books
How to manage marketing and still keep writing
Presenter: Karen A. Chase is the author of two books, and also the owner of 224Design, a branding and marketing firm specializing in author platform development. A member of James River Writers, she lives in Richmond. Her latest book, Carrying Independence—about the signing of the Declaration—debuts in June.