Kroger Customers in Richmond Will Now Find a Caroline's Cart at Every Store

December 1st, 2017


Caroline's Carts Kroger

Created for children with disabilities, the carts allow individuals with special needs to have a more typical shopping experience.

A Caroline’s Cart can now be found at all 18 Kroger stores in the Richmond area. The carts, designed for children with special needs, are named after Caroline Long, the daughter of Drew Ann and David Long. The parents saw a need for the carts through their own experiences, seeing firsthand that a regular shopping cart wouldn’t suit Caroline’s needs as she got older.
 
“We’re so grateful to see what was just a vision in 2007 come to reality in such a big way ten years later,” said Drew Ann Longer, creator of Caroline’s Cart. “We’ve had Kroger’s support from the beginning and to see that support continue to grow and reach new stores – and most importantly, families in need of making their everyday lives a little bit easier – is the meaning behind what we do every day.”
 
The carts come to life through a partnership with Technibilt, the shopping cart manufacturer that makes the carts. The Kroger Company was the first large grocery chain to invest in Caroline’s Carts when they initially became available, making it possible for individuals with a variety of disabilities to be included in a shopping experience. 
 
“At Kroger, inclusivity is very important to us, from the way we operate at a corporate level to the shopping experience our customers have in our stores,” said Allison McGee, corporate affairs manager for Kroger Mid-Atlantic. “We’re thrilled that we now offer all of our customers in Richmond the opportunity to shop with a Caroline’s Cart.”
 
The carts have been available at all Richmond Kroger stores since mid-November, with several stores offering more than one Caroline’s Cart. Select stores offered the carts previously.
 
Amy Fields is one local Kroger customer who has benefited by using a Caroline’s Cart while shopping at the Short Pump Kroger store. “Caroline’s Cart has really transformed the way we shop. I have two children with special needs and going out to get groceries can be a bit of a challenge,” said Fields. “You have no idea how hard it is to drag a wheelchair and a grocery cart around.”
 
Click here for more information about Caroline’s Cart!

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