Take a ‘Sleepcation’

I recently took a research trip to Roanoke, Virginia, and stayed at The Promissory, a boutique hotel with an updated space in a historic building. The old building meant thick walls and glorious quiet. Gentle spa music and a soothing scent greeted me when I entered my room. The suite had a lounge area, wet bar, a delightfully comfortable mattress, and – essential to me – light-blocking shades. I slept later than I have in weeks. I got a taste of what many of today’s travelers want – a “sleepcation.” Beth Braverman explains this intriguing concept.

Forget sightseeing and shopping. These days, a growing number of travelers want to focus their vacation on something else: a good night’s sleep. More than half of travelers surveyed by Kayak last year said they’d book a “sleepcation.”

“It’s the number-one travel trend we see,” says Amanda Al-Masri, vice president of wellness at Hilton, which publishes a yearly trends report. “It just keeps bubbling to the top. People see travel as a way to conscientiously think about sleep habits and getting rest, even if they’re traveling with kids.”

But getting high-quality sleep outside of your own bed can be a challenge. “Travel disrupts many of the signals the body relies on to sleep well,” says Mark Kovacs, CEO of the Kovacs Institute and former vice president of health and performance at wellness resort Canyon Ranch. “When you change time zones, sleep in a new environment, eat at different times, drink more alcohol or caffeine, and expose yourself to unfamiliar noise or light, the body does not always know when it should be alert and when it should shut down.”

In response, hotels and resorts are investing heavily in sleep-related technology and services designed to help guests combat stress, recover from travel fatigue and improve sleep quality while away from home. At some Hilton resorts, guests now have access to amenities such as compression boots, yoga mats and air purifiers. Properties such as the Four Seasons San Francisco, Six Senses, and Carillon Miami have jumped on board the trend as well, with luxury-priced offerings such as dedicated sleep concierges and customized sleep programs.

“A lot of times they’ll sell it as a ‘sleep suite,’ so you’re paying more than you would for a standard room,” says Clint Henderson, managing editor of travel site The Points Guy. “But obviously, there’s a market for it, because you’re seeing these things proliferate.”

The extra cost of a sleep suite’s amenities can be substantial. At Equinox Hotel New York, for example, a stay in a traditional room in mid-October starts at about $1,300 per night, while a stay in the “Sleep Lab,” including an adaptive mattress (which responds to such factors as your heart rate and temperature to improve sleep comfort), personalized sleep and wake automation, and a steam and ice shower, costs about $1,800 per night.

Sleepcation tips

Thinking of going on a sleepcation? Here’s how to get the most value from your trip.

Choose your experience

The best sleep retreat for you will depend on your budget and whether you’re traveling specifically to improve your sleep or simply looking to get better rest while on vacation or a spa visit. Many hotels provide à la carte sleep amenities, such as a pillow menu, aromatherapy offerings, and spa services and exercise classes aimed at promoting peaceful slumber. Even if you’re planning a more traditional vacation, sleeping in and skipping a few activities could make it more restful.

“It’s really important to think about your travel style and look at what your needs are, and then match them with an accommodation that could fit that,” says Danielle Desir Corbett, host of the affordable-travel podcast “The Thought Card.”

If you’re looking for a special-occasion splurge, and you care about the overall luxury experience as much as sleep improvement, you might consider a high-end hotel’s sleep suite, which will typically include amenities such as a temperature-regulating smart mattress and artificial circadian lighting.

Keep in mind, however, that even the most-optimized rooms can’t guarantee better sleep. “You could spend $2,000 a night on a hotel room for a sleepcation and then sleep terribly,” Henderson warns.

Maximize the hotel’s benefits

Whatever the sleep-focused amenities your hotel or resort offers, it’s up to you to make sure you’re getting the most out of the offerings. “The absolute worst thing you could do is go into a sleep vacation, bring your laptop and be like, ‘OK, I’m going to spend half my time working and half my time vacationing,’” says Dave Grossman, who runs the MilesTalk travel website. “You’re probably not going to get the benefits then.”

Instead, prioritize the downtime. Try not to overschedule yourself during the day, and avoid heavy dinners and alcohol. In general, the evidence is stronger for the benefits of analog offerings (the right pillow, for example, and a cool, dark room) than for high-tech tools such as smart mattresses, circadian lighting systems and biometric sleep tracking, which might increase screen time and place a disproportionate emphasis on metrics and data — and potentially even create more anxiety around your sleep.

If possible, try to get some rest before your sleepcation begins. “The number-one travel tip for me, with respect to sleep, is to embark rested,” says corporate sleep consultant Nancy Rothstein. “It’s really important, and it takes some planning and a bit of willpower.”

If you’re flying across time zones, you may want to start shifting your sleep schedule a few days before your trip to match your expected routine when you get there. And try to avoid staying up late to work or pack the night before you leave.

Stretch your budget

Leverage your credit card or hotel loyalty points to offset the cost of your trip. If you have flexibility, booking your sleepcation during off-peak seasons or from Monday through Thursday may not only cut your costs but also mean fewer crowds — and less noise — that could interfere with your shut-eye.

Planning to stay at a luxury resort? You may get more value by booking through a travel adviser, who can often access perks such as late checkout, room upgrades or free breakfast, even if you have not stayed at any of the resort’s locations before. Advisers can also give you insight into whether a property offers a true, sleep-focused experience or a broader wellness retreat in which sleep is just one element, Grossman says.

By taking a do-it-yourself approach, you can get many of the benefits of a sleepcation without paying a premium. Plan to stay for a few nights (to counter the “first-night effect,” or the tendency to sleep poorly on night one in an unfamiliar place) at a local hotel in a quiet location with positive reviews when it comes to comfortable beds, supportive pillows and, if it’s hot, good air conditioning.

“Find a nice, budget hotel that’s in a quiet area, and just give yourself time, because time is a luxury these days,” Henderson says. “Give yourself the space and time to sleep.”

Request an upper-level room that’s far from the elevators to avoid noise from other guests, and limit your before-bed screen time. Corbett also recommends bringing small things that might help you sleep at home, such as your pillowcase, a sound machine or a humidifier. “A lot of these accents that we use at home come travel-sized so you can just pack them in your carry-on,” she says.

Temper long expectations

While a long weekend may leave you feeling refreshed, catching up on your missed Zs will not permanently undo the cognitive and physical wear of chronic sleep deprivation. And it won’t cure underlying sleep disorders such as chronic insomnia, untreated sleep apnea or restless leg syndrome.

Even if you don’t have medical-related sleep challenges, the benefits of a sleepcation may be short-lived if you cross several time zones and return home to a hectic schedule, a screen-intensive environment and a worn-out mattress in a cluttered bedroom. Still, sleepcations present a great opportunity to reset your habits and jump-start a more sleep-conducive routine at home.

“Sometimes, just that disruption of your typical day-to-day with a vacation — hopefully in a beautiful spot in a beautiful hotel — gives you the moment in time to make those changes, and hopefully they find their way home with you,” Al-Masri says.

Beth Braverman is a contributing writer at Kiplinger Personal Finance magazine. For more on this and similar money topics, visit Kiplinger.com.

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