BOOMER Magazine's "Circle of Life"
BOOMER publisher Lori Ross talks about what makes BOOMER magazine so unique.
I’d like to address something that comes up frequently, which is how and why BOOMER magazine is free to you.
I know – crazy, isn’t it?
STRENGTH IN NUMBERS
The answer begins with a basic understanding of the strength of the baby boomer consumer demographics, both in size and spending.
Here are just a few nuggets that convey that strength:
• By 2017, 50 percent of the U.S. population will be 50 or older.
• Boomers have more discretionary income than any other age group.
• 60 percent of boomers have valid passports, compared with 22 percent of the overall population.
• Boomers represent the largest group of buyers of new vehicles, purchasing nearly four of every 10.
The rest of the answer involves understanding our “Circle of Life.”
We aim to make it easy for you to find one of our 50,000 copies at more than 1,000 locations – and to have you want to pick up each new issue.
Along with the editorial pages – that is, the pages of articles, photographs and tidbits – you will notice advertisers who have products or services of interest.
You reach out to our advertisers. Advertisers continue to desire to reach people like you – and you keep picking up your free magazine. Repeat the cycle.
CONNECTING INTERESTS AND NEEDS
Everything we do is designed to appeal to our audience’s interests and needs.
You probably notice the familiar voices of the writers, beautiful visuals and relevant topics of content.
You might not notice things like planned, easier readability – the design includes slightly larger fonts than many magazines use, along with a strong contrast of type to background – and even a higher than normal paper quality.
There’s a coordinated, interdependent attention given to both readers and advertisers.
This adds convenience and an organization of the magazine’s advertising resources.
To our advertisers and readers: Thank you for being a part of our circle of life – going into our ninth year!
Lori Ross can be contacted at: Lori@TheBoomerMagazine.com